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商品編號： 9-711-507 出版日期： 2011/03/28 作者姓名： Porter, Michael E.;Ramirez-Vallejo, Jorge;Eenennaam, Fred van 商品類別： Other 商品規格： 32p 再版日期： 2013/11/15 地域： Netherlands 產業： Agriculture sector;Apparel accessories;Retail trade 個案年度： 2009 -
商品敘述：
Describes the Dutch Flower cluster, or the group of interconnected growers, suppliers, service providers, and flower-related institutions located in The Netherlands. Examines the role of the FloraHolland auction in the value chain. Also describes the flower clusters in China, Colombia, Ecuador, and Kenya, the four other major international competitors.
涵蓋領域：
Advertising;Negotiation strategies;Business and government relations;Competitive advantage;Trade blocs;Globalization;Incubators;International business;Business law
相關資料：
Case Teaching Note, (5-711-534), 16p, by Jorge Ramirez-Vallejo, Michael E. Porter
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